Let’s See How We Can Work Togethor

My paid media work spans Facebook, Instagram, TikTok, YouTube, Snapchat, LinkedIn, Reddit, Pinterest, Google Search Ads, Google Shopping Ads, Amazon Ads, OTT, and Bing Search Ads. I also work with programmatic display ads across Google Display, Criteo, and AdRoll, and provide on-page and off-page SEO work. CRO funnel work and creative strategy and AB testing are also core to my growth marketing services.

Through my 8-year freelance career, I’ve worked with over 100 brands, ranging from small ($5K-$10K monthly spend) to large-sized media budgets ($500K-$1M+ monthly spend), helping these brands to optimize and scale their existing paid social media campaigns, evolve their creative strategy, and diversify their paid media marketing mix across different paid media channels. Much of my work with these clients is based on creating lean and efficient direct response campaigns across paid media channels so I can ensure we’ll find a channel that can scale with their marketing goals, whether it’s an eCommerce brand, a financial services company, or a local business owner trying to grow their practice.

I’ve grown businesses across DTC, B2C and B2B, spanning e-commerce, real estate, financial services, home wellness, coaching, online learning, food/drink, medical, and SaaS. I’ve worked with brands like Hims & Hers, Everytable, HUM Nutrition, Partake, Strategic Coach, Kibou, Jean Dousset, Umaro, Wincast, IPO Renaissance, ThreadBeast, Loftium, Home Chef, TradeMark Engine, and many more to grow their revenue with growth marketing, always holding myself to generating a profitable ROAS. Most notably, as a Lead Growth Marketer at Bespoke Post, a DTC subscription box service and eCommerce platform, I grew their subscriber base from about 50K to just under 300K through paid media efforts—scaling their monthly ad spend, diversifying their paid media channel mix, and evolving their ad creative strategy. I also brought my growth marketing expertise to Sealed, a climate tech startup focusing on home energy that was awarded as a “2021 Most Innovative Company” by FastCompany. At Sealed, I doubled their lead volume in a one-year period while holding their CPL constant, being labeled a “unicorn” by Founder & CEO, Lauren Salz. Most recently, I led growth at Everytable, increasing their paid media conversion volume by 60% with only a 15% increase in CPA.